International catalog of banners
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Standard sizes of web banners

27.09.2012


Ad sizes have been standardized to some extent by the IAB; they are:

IAB standard ad sizes. Note: This illustration is reduced in size. See actual sizes.

Name

Width / px

Height / px

Aspect ratio

Rectangles and Pop-Ups

Medium Rectangle

300

250

1.2

Square Pop-Up

250

250

1

Vertical Rectangle

240

400

1.67

Large Rectangle

336

280

1.2

Rectangle

180

150

1.2

3:1 Rectangle

300

100

3

Pop-Under

720

300

2.4

Banners and Buttons

Full banner

468

60

7.8

Half banner

234

60

3.9

Micro bar

88

31

2.84

Button 1

120

90

1.33

Button 2

120

60

2

Vertical banner

120

240

2

Square button

125

125

1

Leaderboard

728

90

8.09

Skyscrapers

Wide skyscraper

160

600

3.75

Skyscraper

120

600

5

Half page ad

300

600

2

Sizes in bold are part of the IAB's Universal Ad Package.


 

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